Seminario di Transcreation dei testi pubblicitari e promozionali

12 Jun 16

10:00 — 18:00



Grand Hotel Puccini MILANO – Corso Buenos Aires
n. 33

Crediti formativi: 1 giornata


Il seminario si rivolge principalmente principalmente a chi traduce o è interessato a tradurre testi pubblicitari (affissioni, annunci su carta stampata, spot, TV, banner, Internet…) e promozionali (brochure, siti web, newsletter, volantini…).

Partendo da una panoramica sulle peculiarità della comunicazione persuasiva e della traduzione di testi pubblicitari e promozionali, fornisce elementi teorici e pratici che consentono di avviarsi alla transcrea.

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